Comparing apples to apples……it’s an oft-used idiom that means comparing things that can reasonably be compared. Like to like, as it were.
We get phone calls all the time from people who are comparison shopping for eye examinations and lenses. When we describe what is included in our full visual analysis, some callers are surprised to learn that we don’t have an additional charge for health checks like IOPs (glaucoma testing). They are interested to learn that our exam takes about an hour, always includes dilation, and that the hour is time spent with Dr. Smith (not with a tech or in some secondary waiting room). They are interested to know that all of the eyeglass lenses we sell include UV400 coating, scratch-resistant lenses, tint (if the patient desires), and a full year’s warranty at no additional charge. At some outlets, these items are add-ons. When you’re out shopping, be sure you ask for the bottom line.
So, back to those apples. To compare a $35 office charge for a quick glasses check with our comprehensive visual analysis is not reasonable. There are times when all you need is a refraction, but an informed consumer knows what he or she is buying. When you’re ready for the best eye examination you’ve ever had, give us a call.